Inspiration Steve Jobs!

Steve Jobs, founder and CEO of Apple Computers, has been through the roller coaster of life. Adopted as a kid, dropped out of college, founded Apple, grew it into a multi-billion dollar company, kicked out of the company, brought back 10 years later when it was about to go bankrupt, turned it around, changed the music industry with iTunes and has lately given the mobile phone industry a serious wake-up call with the iPhone.

He keeps inspiring me with the way he gets his people to create new things that change the world. When you listen to his speech from the 2005 Standford graduation you know why he is who he is. I listen to it from time to time, when I feel I need to give myself a 'kick in the rear'.

His points are very clear:

1. Follow you heart and trust that things will be alright down the road.

2. Do what you love. If you haven't found it: Keep looking and don't settle! Don't settle!

3. Remember that you are going to die. Only then do you see what is really important!

Once you go MAC, you never go back!

I bought a MAC some six months ago. 

MACs are something that students, artists and all those creative types use. Using a MAC would mean isolating yourself together with the other MAC geeks and not be able to share files or anything else with the rest of the (PC) world. Or so I thought.

Then I coincidentally dropped into the new MAC store i Aalborg, where I ran into the most enthusiastic salesman I have ever met. He was definitely one of the MAC geeks. It seemed to be a religion for him. Hee was fully convinced that he was selling the best product in the world and his only problem was to get me to understand that. I couldn't help smiling when he during his sales speech said 'Once you go MAC, you never go back!'

Anyway, the short story is that I walked out of there with a Macbook under my arm. Of course, there was some frustration as I after a lifetime of PC usage had to get used to the MAC ways. But....... I have to say that the MAC ways gets under your skin much faster than the PC ways. It is just so EASY and INTUITIVE. Everything installs itself automatically and you don't need a programmers degree to keep it running. And then there is of course all the 'touchy-feely' stuff that those 'create types' like. I have to admit that I am starting to like it as well, so the guy in the shop might be right. I will probably never go back.

Apple are very aware that they are the young, smart and creative guy in the class, whereas the PCs are the dusty, old, boring guy in the suit. So why not draw up those lines even harder. They have done so in a series of commercials. It cannot be a coincidence that the PC guy looks so much like Bill Gates.

You can watch the whole series here

Rent-a-dead-person!

I couldn't help smiling when I walked by this Danish 'Rent-a-wreck' car the other day. Some people are just so creative! 

For the Danes the point should be quite obvious, but for the non-Danes it is probably worth adding that the word 'lig' means a 'dead person' in Danish, but it is also slang for a very old and run-down car, i.e. a wreck. So 'Lej et lig' gets the double meaning of 'Rent-a-dead-person' or 'Rent-a-wreck'.

I find those kind of gags entertaining, but I am sure that there are many that find it disrespectful.

MBA Diary

IMD has an electronic MBA Diary, where two students take turn in writing a daily entry. The entry is then posted on the IMD website and mailed to those who have subscribed to it. You can read more about it here and subscribe to it here. 

I have been reading the diary myself for almost two years, which has given me a good idea of the cycle that each class goes through. So if you are potential MBA candidate or just someone curious to figure out what it is all about, I can only recommend that you sign up and spend the 3 minutes daily reading it.

I have - together with Kristin from the U.S. - been given the honor of writing next years diary. We will be taking turns at doing so Monday through Saturday and on Sundays there will be alternating guest writers. Although writing the diary will add to the already high pressure I find it a privilege to be telling the class' story to the outside world as well as it will be rewarding to jot down the reflections that each day provokes.

I have written a couple of smaller bits about my way to the IMD MBA as well as a guest entry that was posted in the diary on 8 November:

The warm-up

It was mid 2003 in Semarang, Indonesia and I had just arrived a few months earlier from Denmark. We were a couple of people playing Balut – a Danish dice game – in a friend’s restaurant, when Poul started telling me about his life as a young chemical engineer that had been looking for oil for Schlumberger in places as exotic as Iran and Indonesia. I was even more fascinated when he told me about the year he had spent in ‘a business school near Paris’. At that time I had no idea what an MBA was and Poul had no clue what seed he had just planted.Already in the months after that I started reading up on all this MBA stuff. What was it? Who was it for? Who and where were the different schools? What were their individual specialties? How were the programs different in terms of length, location, cost, faculty and ranking? How was the classroom composition in terms of demography, seniority and industrial diversity?As I returned to Denmark two years later I continued my part time studies in order to complete my degree. I would have done that anyway, but now it had the clear purpose of qualifying me for an MBA.It was also back in Denmark that my desire to start my own business started growing again. This feeling was growing at the same time as I was attending MBA exhibitions, talking to old MBA alumni from different schools and reading MBA Diary entries. In the end it all came together in a decision: It was IMD or nothing! Or rather, it was IMD or straight into self-employed life.

The GMAT test
Next stop was the GMAT test. I borrowed some training books from a former colleague and IMD MBA 2008. He got in, so I assumed that those books would be good enough for me as well! I took the entire Easter week off, went to my parents place in the other end of the country and locked myself up with the books. I worked and I worked, but no matter what I did I kept getting a score of 540 or 550 on the tests that came with the books. This is only slightly above the general average of 500 and way below the school average of 680.As the days passed my frustration rose, but the scores didn’t. Who were these Einsteins down there in Lausanne that could keep up such an average on such a hard test? I had always done well in these types of logical tests, but now I started seeing my MBA dreams disappear in the distance.I had already booked and paid the GMAT test in Berlin (Copenhagen was full) and the plane ticket down there, so I decided that I might as well go. If nothing else, then for the experience. The test went no better or worse than all the training tests, so I expected the same result. I remember seeing the result coming out of the printer and the attendant placing it in front of me.690!!! I was so relieved and so much back in the game!!Apparently the training tests had been calculating the scores way too low. I was laughing all the way down Kurfürstendamm as I went to find a place that served my favorite German dish, Spätzle. What a day!

The application

Although I had already made my decision on which school to apply for I still went to visit the IMD campus in January. To me the visit therefore became a part of the application process rather than a part of selecting what school to apply for. As expected I found the place very professional but also very personal, informal and down-to-earth. Having had this chance to absorb the atmosphere of the place and the character of its people made it much easier for me to write the applications.I wrote and rewrote the 9 small essays about myself countless times. When I couldn’t change them anymore I asked friends, family and a couple of old MBA students for input. That made me rewrite or adjust them yet another couple of times. Eventually I shipped the whole thing off together with a load of other documents and an online payment.I was fortunate enough to be invited to the next step in the application process: The interview day! It proved to be a very interesting day, where I together with seven other applicants was evaluated in the arts of group work, reasoning, presentation technique and – I am sure – a host of other disciplines.Then there was only left to wait. My sunk cost consisted of many hours of work and EUR 3000 worth of plane tickets, hotel bills, tests and application fees. On my visits at the school I had met New Zealanders, Brazilians, Americans and Canadians that were touring Europe visiting business schools. I wonder what their sunk cost looks like? If the answer comes out negative then it has all been for nothing. It is a serious game!In the early days of June I got the call. I got in!

Preparation for next year...	November 08, 2008
Guest entry by Thorsten Boeck
Today's entry comes from Class of 2009 future MBA Thorsten Boeck (Denmark.  We wish him good luck and welcome to the IMD family!  Ever since I handed in my resignation four months ago the support from both managers and colleagues have been overwhelming: ’Well done!’, ’Give us a call, when you’re back’, ’I wish I could take a year off like that’ was the common response. Nevertheless, it was still with a weird and somewhat empty feeling that I last Friday afternoon powered down my computer, emptied my drawers and said goodbye to my colleagues of which many had become good friends. It had been 8 years in the only company I ever worked for as a professional; the company that ’found me’, ’grew me’ and sent me in orbit in the international business environment. But that Friday also marked the beginning of a new era. This was so far the most concrete evidence that the journey, which has been in the making for more than five years, is about to begin. Another very concrete evidence was meeting up with Sylvain and Henry in Singapore and with Richard in London during recent business trips. It only confirmed what I expected about the capacity of the people I will be in class with next year. Having spent my entire career within shipping I cannot wait to learn much more from Henry, who has been commanding ships in the Singaporean navy, from Paolo [Italian] who is making black holes at CERN in Geneva, from Simon [Swiss] who is writing news papers and from all the other people that are so different from me. I have gotten a fully furnished 3-room apartment in Lausanne, so I pretty much only expect to arrive with a couple of suitcases and my motorbike. Coming from flat Denmark with no hills high enough to officially qualify as a mountain I look forward to cruising the mountain ranges and the lakesides around Lausanne, albeit time obviously will be scarce. My Spanish girlfriend Susana will be staying in Copenhagen, but will be visiting as often as practically possible. I plan to celebrate Christmas with my family in Denmark and then move to Lausanne in time to attend the New Years party arranged by Albert [German] and the subsequent skiing trip arranged by Ruslana [Canadian/Ukranian]. I thus have some two months to read the books we have been given, apply for scholarships and get ready for the move. Having read the IMD Diary for two years I feel that I have a good idea of the ’cycle’ that every class goes through. Particularly the first 6 months of building blocks will be a tough ’business boot camp’ as Paul Holmes called it in a Diary entry on 21 January. I couldn’t think of a better term to describe it, as there seems to be so many parallels to my own boot camp experience in the Danish army some 12 years ago. You start out at full speed and then gradually increase the pressure while keeping people separated from the outside world (the IMD bubble). It is when you are at the edge of your capacity that limits are moved and comfort zones expanded – Real Learning it is called in IMD language. We have a saying in the Danish army that goes: ’You can do twice as much as you mother thinks you can and 10 time as much as YOU think you can.’ As time will be of the absolute essence during these first six months I am now eliminating or automating everything that unnecessarily consumes time. I am cancelling memberships, subscriptions and newsletters that are not vital, I move as much as possible from snail-mail to e-mail and the last bit that must be handled manually is being redirected to my parents. The aim is to hit Lausanne as a lean, mean ’time machine’. Every hour saved once the school starts will be worth the same as 10 hours today. Now I just hope that both my mother and I have set the bar high enough! Thorsten

Inspiration Google!

I have several times set out in the morning to fix some little thing on the net, buying a ticket or canceling a subscription to a magazine. Then one link has taken me to the next and before I knew it I had spent half a day reading about some fascinating new subject. It is a privilege to have the time to just sit and suck up whatever information you find inspiring and to just let your mind go with the flow. I am getting lots of inspiration and ideas for the business that I hope to start one day.

I have particularly been reading a lot about Apple and Google, two companies that keep impressing me with the way they keep redefining the world that they work in. Apple with iTunes and latest iPhone, Google with their 'Cloud computing' concept. 

CLOUD COMPUTING

Googles basic ambition is to bring everything to the web: email, calendar, spreadsheets, presentations, photo galleries, web pages, blogs (guess who owns blogger.com); it is all there and it is all yours for free as long as you expose yourself to a few (usually relevant) advertisements. But most of us keep buying the corresponding Microsoft products for thousands of dollars.... because that is what we always have done. Listen to what the Danish entrepreneur Martin Thorborg has to say about it here and here (unfortunately only in Danish).

I am hooked on the Google idea of independence of time and space and I have started uploading my documents to Google Docs, so I can access them from any computer or phone in the world with an internet access. No need to constantly drag your own laptop around with all that follows of backups, virus protection, hardware security, etc. Instead you stay light, mobile and efficient!! According to Google themselves there is already 1 million business that have made that swap!

TRUST

I guess Googles largest problem must be TRUST. It is definitely already a recognized brand, but I guess we all about weary about trusting them fully with all our information. Personally I am not the paranoid type and I honestly don't believe that I have any information that anyone would find even remotely interesting or - for that matter - be able to use against me. And the day someone did, Google would be out of business! I am certain that they are painfully aware of that!

CUSTOMER FEEDBACK

Another thing that I admire about the Google way is their intimate feedback cycles with their customers. There is an entire communicate of users around each of the Google products who sees it as their finest task to help Google develop the products. On top of that new developments does not need to wait for months or years until the next version of the product is released or the next round of CD's are printed. No, the second it is available on the Google servers, that same second it is available to the users. And from that second Google starts receiving feedback on how well they did; both qualitatively from the community and quantitatively from the usage statistics. You cannot help asking yourself the question: How can it ever go wrong, when you basically have your customers telling you how to build your products step by step?

VISION

Googles 'modest' vision is to 'Organize all information in the world'. They are undoubtedly on the right track and while that may seem like a 'Doomsday scenario' for many that one company has such power, then one can only been impressed by the way they do it. They seem to have a lot of fun in the process and they just recently celebrated their 10th anniversary!

thorstenboeck.dk!

WWW.THORSTENBOECK.DK

Yes, I now have my own website! Inspired my sister Helene I bought thorstenboeck.dk. Had I known it would be this easy I would have done it a long time ago. You just go to one.com or a similar site and buy your domain for USD 15. Then you connect it to the blog which is still hosted at blogger.com. That's it! No html code or anything!

The same .COM site was also available, but although it was tempting (and cheaper) to go with that one I decided to stay loyal to my Danish heritage and go with the .DK site.

NOTIFICATION BY EMAIL

It does seem that the blogger software allows readers to sign up to get an email whenever there is news. You can sign up for an RSS feed, but I think that is overkill for most of the potential readers. To overcome this I will send out a short email notification manually. If you want to get on the mailing list then send me a mail on thorsten@boeck.dk.

THE FIRST MONTH OF THE NEW LIFE

Today it is exactly one month since I packed my things at work and went into the (voluntary) unemployed life. And what a month it has been! Just as busy as before, but with different things!  I have to be honest, though, and say that I haven't been very efficient or disciplined by my normal standards. I haven't gotten started on the stack of books we got from the school or on applying for scholarships. Instead I have gotten tons of other (less serious) things done that I have wanted to do for months or years: I have learned how to blog, I've gotten a website, gotten my dad an iPhone, started cooking a bit again, changed bank, rented my apartment out, started running a bit again and most of all I have seen a lot more friends and family than the last year. Next project is to learn how to get my thousands of photos organized and uploaded to the web, so they actually bring some value.

I have also worked quite a bit on the practical aspects of moving to Switzerland: Getting flight tickets, insurance, phone, internet, moving, etc set up. Considering how much time it has taken me - moving alone within the same time zone to an already furnished apartment - I can only admire those of my future fellow students that move their entire families from the other side of the planet. How do they do it?

CHRISTMAS AND NEW YEAR

Susana and I will be celebrating Christmas with my family in Denmark on the 24th. The next morning at 6.00 we will fly to Madrid to take part in the Spanish christmas celebrations. The 29th I will go to Lausanne to meet up with my Indonesian friends Adi, Binky and Anya who will be visiting me over the New Year. We will all four be attending New Year party in Lausanne together with 50 other IMD student and partners. Susana will come to Lausanne on the 1st or 2nd of January, just in time to join the pre-school skiing trip on the 3rd and 4th. On the 5th and 6th we must attend information sessions on campus and on the 7th at 10:30 the school year officially kicks off! It will be an intense couple of weeks. But probably nothing compared to the year that follows!

You have been blogged!!

Hi Folks, Friends and Family!

I now have a blog! How about that?

WHY A BLOG?
So what happened? Did he grow soft in his old days? The answer to that is probably 'Yes'.
When I went to Indonesia back in 2003 I pretty much disappeared from the face of the planet from one day to the other and I resurfaced again two years later just as abruptly. I have been spending the last few months thinking about how I ensure that doesn't happen again when I move to Switzerland in a couple of months. I have in the past enjoyed following the life of friends overseas by reading mass mails and seeing the pictures they post. Once they returned home it felt like I had been there all the time, so we could just continue where we left off without having to catch up on a lot things first. By doing it in a blog the readers have the added benefit of deciding themselves whether they want to receive the news or not.

WHY IN ENGLISH?
Well, over time I have made friends with people from corners of the world where the Danish language is hard to distinguish from the gurgling of a sore throat. It is my hope that some of these friends also are interested in reading along. And as everybody speaks English, English it is!

HOW OFTEN?
That depends on two factors:
- Whether there is anything to write about?
- Whether there is time to write it?
In the next couple of months the former will likely be the restricting factor, but once in Lausanne the latter will without a doubt be setting the pace. Nevertheless, a commitment is required and I will therefore set the target at 1-2 relatively short entries per week.

SO WHAT IS IT THAT IS HAPPENING NEXT YEAR?
I am moving to Lausanne in Switzerland for a year to attend a 1-year MBA program at IMD. The program starts in January, ends in December and has a 3-week summer break in July. I will come back to the details of the program in a later entry.

WHAT IS HAPPENING NOW?
In short I stopped working two weeks ago and am now preparing for the year ahead. Much more about that later. I expect to move to Lausanne between Christmas and New Year.